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Lending Tree and MPS Integrate with In-The-Lead
Together, straight through lead processing now available. Montville NJ, July 28, 2009 Lending Tree, Source Holdings, and Mortgage Pricing Systems today announced the seamless integration of the Lending Tree lead generation services, the In-The-Lead lead management product, and the eligibility and pricing power of LEAP! to provide the most innovative, end-to-end lead solution available. Leads are generated from Lending Tree's seasoned online services which automatically provides a mortgage rate request to the In-The-Lead lead management tool. LEAP!, from MPS, immediately qualifies and prices the request and returns an accurate mortgage rate and price quote based on the end client's business initiatives. The result is an auto-responding system that provides the initial lead request with a rate/price quote in seconds. "The complete lead integration solution offered by MPS and In-The-Lead is becoming core to our business model," says Tom Marinaro, President of Residential Home Funding. "Lending Tree provides us with the lead volume, Mortgage Pricing provides the accurate results, and In-The-Lead allows us to manage the lead's inception, distribution, and analysis. It's a seamless solution. And the best part is that both In-The-Lead and LEAP! are already integrated with Encompass. It's a home run."
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