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Qualified Product and Pricing of Leads Enhances Pull-through.
Montville NJ, January 22, 2009 — Mortgage Pricing Systems (MPS), developers of sophisticated pricing solutions for mortgage lenders, announced today an integration partnership with In-The-Lead Software, a Source Holdings company, developers of Enterprise-Class Lead Management Systems.
The integration of the LEAP! Fusion API and the In-The-Lead Software System provides a new level of sales and marketing success. The result leverages the most powerful Product and Pricing Engine available to search and price thousands of loan products within seconds of obtaining a live lead. The sales person is presented with a qualified scenario, with accurate pricing, before the very first call with a prospect. This adds to the value of every lead prior to distribution, and greatly increases the probability that a sale will be closed on the first call. Pull-through is increased by eliminating the need for a callback and the potential loss of a new lead.
"Jumping on a hot lead is more important than ever in today's competitive environment," says John Coppa, Managing Partner of MPS. "Just think about knowing that you can offer a qualified loan program with the pricing right up front. This not only shortens the time to close the sale, but keeps the prospect from following up on other opportunities while you're out finding a home for their deal. And you can't get leads to Loan Officers faster than with the In-The-Lead distribution engine. We're excited to be working with the In-The-Lead team. They have an impressive and very functional product, with features that set them above their competition.".
Devin Daly, Managing Director of Source Holdings continues, "Our experience in the industry and the comments from our customers tell us that the highest probability of a sale comes through a combination of getting to the lead first and having the right information. This is exactly what Source and MPS offer together by combining the In-The-Lead distribution technology with LEAP!'s product and pricing information. Our customers win more deals, faster. We are really excited to be working with MPS and to offer our clients this LEAP! integration."
About MPS:
Mortgage Pricing Systems develops and maintains product eligibility and loan pricing solutions for small, medium, and large
mortgage banks. LEAP! Interactive, the point-of-sale, online technology fully integrates into existing client
platforms. In addition, other LEAP! products include their batch pricing and API solutions. All MPS offerings
feature the same robust, rules engine incorporating up-to-the-minute pricing, guideline, and adjustment changes, ensuring
bankers and investors accurate, actionable results. For more information on the LEAP! suite of products, visit
www.mtgpricing.com.
About The In-The-Lead Platform:
Source Holdings, owner of the In-The-Lead platform, develops software specific to the mortgage industry including lead management
systems, lead distribution engines and solutions for wholesale lenders including broker management and web-enabled broker portals
that seamlessly integrate with Ellie Mae's state of the art loan origination system.
For more information visit www.in-the-lead.com.
Press Contact:
Tom Lyons
tlyons@mtgpricing.com
(973) 917-3050